Bedding eCommerce brand: 509+ conversions
509+ conversions and 40K+ in sales value from $8.65K in Google Search and Shopping spend.
Results
- conversions
- 509+
- ad spend
- $8.65K
- cost per conversion
- $16.83
- sales value
- 40K+
- Client
- Bedding eCommerce brand
- Type
- eCommerce
- Channels
- Google Ads (Search + Shopping)
- Services
- Google AdseCommerce Growth
The challenge
Bedding is a considered purchase with plenty of competition on Google, so the brand needed to show up for the right searches without overpaying for clicks.
What we did
We ran Shopping to put the product range in front of shoppers comparing options, supported by Search campaigns on high-intent terms, and shifted budget toward the products that converted best.
The outcome
From $8.65K in ad spend, the brand got 509+ conversions at $16.83 each and 40K+ in sales value.
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