Ad creative built from research and tested every week
Ad platforms now handle most of the targeting. Your creative decides who they find. We turn customer research into angles, hooks and ads, and test them in a structured way so you always know what's working.
Best for
- Brands whose ads fatigue within weeks
- Teams producing content without a testing plan
- Brands launching new products or entering new markets
Problems we solve
Guessing what to make next
Without research behind it, every new ad is a coin flip, and the team runs out of ideas fast.
One winning ad and no backups
When your best performer fatigues, results drop and there's nothing ready to replace it.
Tests that teach you nothing
Change too many things at once and even a winning ad can't tell you why it won.
What's included
Everything in our Creative Strategy service, set up and managed by our team.
- Customer, review and survey research
- Competitor ad library analysis
- Messaging angles and a bank of tested hooks
- Creative briefs for static, video and UGC ads
- Ad copy for every angle
- A structured weekly testing plan
- Creative performance reports
- Messaging tailored to US, UK and DACH audiences
How it works
- Step 1
Research
We dig into reviews, customer conversations and competitor ads to find what really drives purchases.
- Step 2
Angles
The research becomes a set of angles and hooks, each aimed at a specific buyer and objection.
- Step 3
Produce
Briefs and copy go to your team or creators, and we review assets before launch.
- Step 4
Test and iterate
Each week's test answers one question, and winners are turned into new variations.
Creative Strategy results
Real accounts, real numbers. Read how we got there.
eCommerce Meta Ads
Private label skincare brand
€11.3K+
revenue in 7 days
A 7-day creative test of UGC, product and problem-solution ads: €11.3K+ revenue and 561+ orders.
Read the case study: Private label skincare brand
Creative Strategy questions
Can't find your answer? Ask us on a free strategy call.
Do you film content?
We plan and brief the content and write the copy. Filming is done by your team or creators, and we review every asset before it goes live.
How many new ads do we need each month?
It depends on your budget. The goal is enough new creative to test fresh angles every week. We agree on volume in the strategy phase.
Can you work with our in-house designers?
Yes. Many clients produce creative in-house. We provide the research, briefs and test plan, and your team builds the ads.
Find your next winning ad
Book a free strategy call and we'll review your current creative and suggest three angles to test.
Book a Free Strategy Call