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Server-side tracking that shows Meta and Google every sale

We set up Meta Conversions API and server-side Google Tag Manager so your ad platforms receive complete, deduplicated conversion data, even when browsers, ad blockers and iOS get in the way.

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Best for

  • Shopify and WooCommerce stores spending on Meta or Google
  • Lead-gen businesses whose CRM shows more leads than Ads Manager
  • Brands selling into the UK and DACH that need consent-aware tracking

Problems we solve

  • Ads Manager doesn't match your store

    Your orders and your reported purchases tell two different stories, so you can't tell which campaigns are really working.

  • Algorithms learning from half the picture

    Every conversion the pixel misses is a signal Meta and Google never learn from. Targeting gets weaker and costs creep up.

  • Consent and compliance worries

    Selling into GDPR markets means tracking has to respect consent, without throwing away the data you're allowed to keep.

What's included

Everything in our Server-Side Tracking service, set up and managed by our team.

  • Tracking audit of your pixels, tags and conversion events
  • Meta Conversions API with event deduplication
  • Server-side GTM container on your own subdomain
  • Google Ads enhanced conversions and GA4 server events
  • Consent Mode v2 connected to your cookie banner
  • Event Match Quality improvements
  • Offline and CRM conversion imports
  • Documentation and a recorded handover walkthrough

How it works

  1. Step 1

    Audit

    We map every tag, pixel and event, and compare platform numbers with your real orders or leads.

  2. Step 2

    Plan

    You get a tracking plan listing each event, its parameters and where it's sent.

  3. Step 3

    Implement

    Server-side GTM and the Conversions API go live, tested in preview before they touch production.

  4. Step 4

    Verify

    We check deduplication, match quality and reported conversions against your backend until the numbers line up.

Server-Side Tracking questions

Can't find your answer? Ask us on a free strategy call.

Do I still need the Meta pixel?

Yes. The Conversions API works alongside the pixel. Both send the same events with a shared event ID, so Meta counts each conversion once and fills in the ones the pixel missed.

Will it slow down my website?

Usually the opposite. Moving tags into a server container means less JavaScript running in your visitors' browsers.

What does server-side GTM cost to run?

Hosting is a separate monthly cost that scales with your traffic. We recommend a setup that fits your volume and give you an estimate before we start.

Which platforms do you support?

Shopify, WooCommerce, custom stores and most CRMs, including GoHighLevel. We send events to Meta, Google Ads and GA4, and other platforms on request.

Find out how many conversions you're missing

Book a free strategy call and we'll compare what your ad platforms report with what you actually sold.

Book a Free Strategy Call